4May/120

Search, plus Your World

(Cross-posted on the Official Google Blog)

Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search.

16Feb/120

Why Spend Your Money for Professional Copywriting?

Professional Copywriting“I love you!” – These three words have already changed and will change lives of millions of people. Words, spoken or written, are not simply groups of characters. This is an enormous power which transforms the world we live in. The whole mankind and every single one of us have been inspired, encouraged, motivated, depressed, persuaded, manipulated and controlled by words. But today we are going to touch only one aspect – the ability of words to pass your message to your potential customers and make them buying your product or service – the selling power of words.

16Feb/120

Is Internet Marketing Just a Fashionable Trend?

Search Engine Optimization TorontoFirst of all, what are we going to talk about? What is “Internet Marketing”? According to Susan Ward (http://sbinfocanada.about.com/), “Internet Marketing is an all-inclusive term for marketing products and/or services online – and like many all-inclusive terms, Internet marketing means different things to different people. Essentially, though, Internet marketing refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, website design strategies, online promotions, reciprocal linking, and email marketing – and that’s just hitting the highlights.” In a few words, Internet Marketing is the marketing of products or services over the Internet.

16Feb/120

What Kind of a Website Works Best for You?

Website Design Company TorontoAlmost 20 years are gone since 1990, when a physicist from the European Organization for Nuclear Research (CERN), Tim Berners-Lee, followed his dream of a better, easier way to communicate via computers on a global scale, created the World Wide Web. On April 30, 1993, CERN announced that the World Wide Web would be free to use for anyone. (http://info.cern.ch/)

WWW went too far from the starting point and nowadays, most buyers and potential partners will definitely review your website before they do business with you. Your website is one of the most powerful sales and marketing tools you have. It represents your brand, gives an example of the quality of work you do, and transforms visitors into your customers. Do not underestimate the enormous power of your website and consider it as a substantial investment, which not necessarily have to be expensive.

16Feb/120

Do You Really Need a Marketing Plan?

Well, you have already determined your company goals, the period of time to achieve them, and the reasons why it is very important for you to reach these goals. You know WHAT, WHEN and WHY you want it. Very good! You are ready to start your business journey.

Now, imagine you are going for a trip without any idea in which direction you want to go. Where will you end up? You can only guess about it. But if from the very beginning you know your destination, then there are a lot of chances that you finally get there. Remember, “No man should travel until he has learned the language of the country he visits. Otherwise he voluntarily makes himself a great baby, - so helpless and ridiculous” (Ralph Waldo Emerson). Have you got the point? A marketing plan is your “language”, your road map, your GPS navigator guiding you on your way to success.

20Jan/120

De-Mystifying Grants; The How To Guide of Grant Application

A lot of business owners often wonder about grants.
Are they real?
Does anyone really get them?

Most of all they wonder:
How do I get a grant.
In this blog, I will share with you some tips of how to submit a successful grant application.

5Mar/110

Vaughan Business Expo 2011

The City of Vaughan is a growing and flourishing city. Businesses and Entrepreneurs living and operating in Vaughan have played a key role in developing this beautiful city. On February 16th, the Vaughan Business Entrepreneurship Centre, a key organization within the Economic Development Department of the City of Vaughan.

Filed under: Events Continue reading
17Feb/112

Why Your Logo Is So Important?

Let’s start from the beginning: how the first ever logo was created? Probably, you do not know this interesting story. Allow us to tell you that English immigrant William Procter, a candlemaker, and Irish immigrant James Gamble, a soapmaker, who settled in Cincinnati in the midst of XIX century, and who both married sisters, Olivia and Elizabeth Norris, formed a company to produce inexpensive candles and soap. Alexander Norris, their father-in law, called a meeting in which he persuaded his new sons-in-law to become business partners because they both needed the same raw material – animal fat. On October 31, 1837, as a result of the suggestion, Procter & Gamble was born.