Internet Advertising

Internet or online advertising promotes products and services via the World Wide Web. Examples of online advertising are banner ads, pop up ads, contextual ads on search engine results page, social media advertising, email marketing, and so on. The major benefit of such advertising is the immediate delivery of the message. Online advertising is accessible from anywhere at any time. Another benefit is that internet advertising allows for customization of ads, including content and posted websites. Every day more people go online to communicate, get news updates and search for information. Overall, online advertising is a rapidly growing type of marketing strategy.

Why Mexley Marketing?

Mexley Marketing provides ethnic marketing consulting services to companies targeting online users from diverse ethnic backgrounds. Our team will work with you to plan and implement a custom, effective internet marketing strategy that generates more website traffic.

Contextual advertising is, probably, the most popular type of internet advertising. It is a graphical or text-only ad embedded onto the webpage or into the search results. Usually, such ads attract users because they appear on the pages that already have captured their interest or the context corresponds to their search query. You can choose from the following list of contextual advertising that Mexley Marketing offers:

• Banner ad – a graphic ad placed horizontally at the top or bottom of the webpage
• Sidebar ads – similar to a banner ad, but is placed vertically
• Video ad – similar to a banner ad, but instead of an image with text, actual video clip is used
• Floating ad – advertisement that moves across the user’s screen, often above the content
• Expanding ad – an ad that changes size or even the content of the webpage when user rolls the mouse over it
• Wallpaper ad – an ad that takes form of the webpage’s background
• Trick banner – an ad that simulates a dialog box with buttons, asking for user’s input
• Pop-up and pop-under – ads that open in a new window in front or behind of the current one
  
  

E-mail advertising is another type of online advertising that Mexley Marketing specializes in. It is a method of communicating with the customers and prospects by sending them e-mail messages with updates, promotions and advertisements. E-mail marketing should not be confused with spam, as it is only used after the client has given his consent to receive e-mails.

Mexley Marketing will advise you on the type of online advertising that best suits your business goals and your company’s budget. We will develop an eye-catching and informative ad that is guaranteed to bring immediate results by increasing website traffic and bringing new customers to your business.

• Television & Radio Advertising
• Internet Advertising
• Newspaper & Magazine Advertising
• Mobile Advertising