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Internet Marketing
In the last decade, the internet has changed the way people shop for products and services, both business-to-business and business-to-consumers. Ten years ago, companies reached their consumers through trade shows, flyers, cold calling and other traditional marketing methods. Today, people start their shopping experience by looking on the Internet and, more specifically, search engines, especially Google. Nowadays, businesses have the opportunity to use the Internet to reach out to customers effectively and inexpensively with targeted messages that customers exactly looking for.
Conservative Marketing Techniques
With “old marketing” techniques, you are trying to reach a broad audience and hope for some small percentage (usually 1-3%) to respond. Looking at this another way, 97% of your marketing is wasted!
- Telemarketing
- Tradeshows
- Seminars
- Print Advertising
- Direct Mail/E-Mail
Modern Marketing Techniques
With “new marketing” techniques, you approach the only audience who is searching for your products and services on the Internet.
- Search Engine Optimization
- Paid Search Management
- SEO Copywriting
- E-mail Marketing
- Social Media Marketing
- Online Reputation Management
The way people shop has changed drastically – people are much more in control of what information they receive and how they receive it. The Internet and the emergence of sites like Google, Yahoo, MSN, Digg.com, and del.icio.us has changed the dynamic of how people purchase products and services. People are now much more able to get information about different vendors, products, and industries themselves without interacting with your company directly. By the time prospects reach your website, they are much farther along in the sales process and all you do is convert prospects into customers.
- Establish an Online presence by creating a powerful web site.
- Drive more quality traffic to their web site.
- Capture visitors as leads & convert leads into customers.
- Monitor and analyze the activity on their site to optimize online marketing efforts.