Marketing Consulting Service

In a few words, marketing is about one thing: how to generate more sales of your product or service. Mexley Marketing Inc. will help you to do so by careful consideration of the basic “Magnificent Seven P’s”: Product, Planning, Pricing, Placement, Promotion, People, Process. But first of all, we will get to know your business in depth, so that we can market your strengths truthfully. We go through three basic stages in the marketing process – planning, implementation, and follow-through


I. Planning

Strategic Planning is a process of defining a company strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. We use various business analysis techniques, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), PEST analysis (Political, Economic, Social, and Technological analysis) or STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors). In plain words, strategic planning is the consideration of three key questions:
"What do we do?"
"For whom do we do it?"
"How do we do it?"

Marketing Planning sets long and short terms business goals based on its existing strengths and market opportunities. It includes different kinds of internal and external research, develops the message to be conveyed and pricing options, and carefully prioritizes targets. It defines numerous ways to reach the target markets and a complete marketing budget.

Marketing Research. The decisions you are going to make do not have to be based on gut feeling, intuition, or even pure judgment. The task of marketing research is to provide business management with relevant, accurate, reliable, valid, and current information. Do not forget: your target market is where your money comes from.

Mexley Marketing Inc. can provide many kinds of research, and probably you will not need all of them to make a specific decision:

II. Implementation

At this phase Mexley Marketing Inc. does the following:

III. Follow-Through

Mexley Marketing Inc. truly believes in building partnerships based on trust. We can arrange follow-up sessions into the budget for the marketing plan itself. This helps us to continually monitor the effectiveness of all marketing, optimize the plan for changing conditions, and ensure the plan is properly and fully implemented.