Marketing Plan & Budget

Marketing Planning sets long and short term business goals based on its existing strengths and market opportunities. It includes different kinds of internal and external research, develops the message to be conveyed and pricing options, and carefully prioritizes targets. It defines numerous ways to reach the target markets and a complete marketing budget.
Marketing plan is a written document that outlines all the marketing strategies, tactics, activities, costs and projected results over a period of time. Usually such plans cover between one and five years and include the following main contents:

• Description of the product or service, including special features
• Major marketing campaigns
• Description of the business location, including advantages and disadvantages for marketing
• Pricing strategy
• Market segmentation
• Detailed budget

The purpose of budgeting is to plan expenses and revenues and enable the actual financial operation of the business. Marketing budget, in particular, is an estimate of the funds needed for promotion, advertising, and public relations.

Why Mexley Marketing?

Mexley Marketing will help you create a successful marketing plan and draw up a budget that leads to continuous growth and profit. We will work with you to identify and find new strategies, issues, ideas and numbers. You will be able to focus on executing the plan and can measure your progress all year long. As a result, you will have an opportunity to make a bigger contribution, as you learn what actually works to attract clients and how to implement it. Good marketing leads to more business.
Our Marketing plan and Budget consulting services will:

• Set your annual goals, both numeric and strategic
• Highlight your competitive position – how you differentiate yourself from competitors
• Identify primary value you deliver
• Emphasize your brand strategy
• Develop your tactical sales plan
• Outline major marketing campaigns
• Develop a marketing budget

• Brand Strategy & Messaging
• Pricing & Sales Process
• Marketing Plan & Budget
• Naming & Branding