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 Mexley Marketing Logo Design Creative Brief
In this step it is important that you tell us about what you do. If you are looking for logo pertaining to your hobby, please tell us about the nature of your hobby. If the logo is for an organization, please give us some details on the nature of your business, what your target market is, etc.
The brief is automatically populated for you to complete once you have selected the logo design package as described in Step 1.
See a more detailed explanation of our brief and how it works below.
..."Completing Mexley Marketing Creative Brief is simple and helps to clear many important details at the start of the design process, thus, getting your logo to you that much faster!".
Creative brief explained in sections for easy understanding.
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1. Your Logo Text:
If you wish to have a name of your business or a hobby to be a part of your logo design, please enter it in this field. For example, Mexley Marketing. If you do not want to have any text in your logo, please type "none". | |
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2. Your Slogan/Tagline Text:
Do you have a slogan? Do you want it to be a part of your logo? If you answer 'yes' to the above two questions, then you should type your slogan or tagline in this field. | |
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3. Type of Logo:
Choose one of the options regarding the overall appearance of your logo. Iconic, Illustrative or Textual are the options available by default. If you have an idea that does not fit in any of the above categories, please tell us in Field #12 - Your Preferences. | |
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4. Your Business Details:
Please tell us about your business in this section. Be as detailed as possible. This information will help us truly understand the nature of your business and, therefore, design a successful logo. Example: Mexley Marketing offers marketing services including graphic design, web hosting, printing solutions and consulting. Since our foundation in 2000 we have been providing quality service to our clients around the world etc... | |
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5. Your Target Market:
What is your target market or audience? Please describe in detail your primary clientelle. What industry or segment do they generally belong to? How old would an average client be? | |
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6. Preferred Colours:
If you already have a logo or set of colours that you are using throughout your marketing initiatives, perhaps it would be benefitial for you to have those colours represented in your logo design. If so, please list the colours that you would like to see in your logo in this way: #FFFFFF; #CCCCCC; etc. If you do not know the six-digit hexadecimal representation of your colors, please click here. | |
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7. Undersirable Colours:
Simply, colours you don't wish to see in your logo at all. You can keep it as simple as typing in "any blue, any red, etc.," or be specific and use the six-digit hexadecimal representation of the colour ranges. | |
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8. Preferred Fonts:
If you are already using fonts that you want your logo to have, please type the font name in this field. | |
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9. Logo Theme:
Choose your logo design theme. We have provided some options as default values, however there is nothing by default in creative design; therefore, if there is some theme that is not on the list - please feel free to discuss it with us. Use Field #12 - "Your Preferences" section to share your thoughts with us. | |
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10. Sample Logo:
To help us better understand what you have on your mind for your logo, please complete this field. Is there a logo design that you liked in our portfolio? Please type in the sample # here. To obtain a sample number, right click on a sample and look under properties. If you have come across a logo design on the internet that you liked, please type in the web address where we can find it. | |
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11. Your Competition:
Tell us a little bit about your competition (here you may wish to offer a link to your competitor's websites). Do you believe they have a successful logo? Or do they have a logo design you definately do not want for your business? Let us know about that. Share with us as much information as possible. Remember, the better we understand the nature of your business and your preferences the sooner we will be able to achieve the logo that you really want! | |
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12. Your Preferences
This section is open to your imagination. Please feel free to type in anything relating to your logo design. You may have wishes about certain colours, shapes, ideas about overall appearance, cite logo design examples and discuss them, share with us your vision of your logo design. | |
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13. Terms and Conditions:
Please read our terms and conditions statement. It is there to protect both our interests. | |
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