Naming & Branding

Your name is an extension of your brand. After you developed your branding strategy, you need to choose the right name that reinforces the value you provide.
Your prospective customers identify your business by its name and associate your products with it. Naming is a very important step in development of your business and an integral part of your brand. You have only one chance to make a first impression on your prospects and business partners. Choosing the right name is not a simple process. There are many factors that need to be taken into account when developing a name. The most obvious one is the availability – you need to make sure the name is not already trademarked or servicemarked. Also, the name needs to communicate your values. It has to be easy to remember. It needs to anticipate possible expansion of the market.
The name might:

• Be made up
• Be a word out of context
• Use the founder or inventor’s name
• Describe what the company does
• Describe an experience or image

Why Mexley Marketing?

Mexley Marketing helps you pick the right name and develop your brand by providing thorough market research and taking into consideration your goals, prospects and competitors and personal preferences. We develop a name that is powerful, differentiates you from the rest and positions you as an innovator.
Mexley Marketing uses a comprehensive brand naming process. After the research is complete, we develop a naming strategy. With your help, we determine what the name needs to accomplish, decide how it will work with products and services and determine the type of name to develop. Next, we generate plenty of potential names based on existing criteria. After the list has been narrowed down, we test each name for: uniqueness, ease or pronunciation and spelling, cultural implications, message it conveys and web domain availability. As a result, you get the perfect brand name.

• Brand Strategy & Messaging
• Pricing & Sales Process
• Marketing Plan & Budget
• Naming & Branding

These folks do amazing work!!! They did my website for me. It is unbelievable. They manage to capture my sentiments and emotions all in one very unique package. I highly recommend Mexley Marketing to anyone who is interested in promoting their business.

Sandie DeCoste
www.aDressMakersGift.com