Newspaper & Magazine Advertising

Advertising your products and services in an ethnic newspaper or magazine helps achieve the main goal of any business – it helps to increase sales and make profit.

Canada’s immigration population is getting bigger every year. Statistics Canada predicts that by 2017 close to 25% of population will report their first language be neither English nor French.  However, “ethnic” is not the same as “in language”. Ethnicity has a multidimensional character and, therefore, is one of several main factors that may influence consumer attitudes and behaviour. The ethnic market can represent new avenues of growth and increased profitability.

In Canada ethnic media is watched, read and listened to. Ethnic community newspapers and magazines are very popular among Torontonians. Immigrants turn to ethnic newspapers and magazines for information on products, services and events within the community. If you own a business in an ethnic community or are part of one, it is only wise to make your marketing campaign better targeted and advertise with ethnic media. If done correctly, it can be a very useful source of advertising.

Approximately 85-90% of all population read newspapers. They are published either daily or weekly and come in either standard or tabloid size. Types of ads usually are as following:  display ads, classified ads, public notes, and preprinted inserts.  Newspaper ads are flexible in their size, but use limited special effects. Magazines, on the other hand, allow elaborate graphics and colours. This often helps to draw consumer’s attention to your advertising and better present the product information.

Why Mexley Marketing?

Maximize the effectiveness of your newspaper and magazine advertising with Mexley Marketing ethnic media advertising services. Based on your company’s existing marketing strategy, goals and budget, we will develop a successful ethnic advertising campaign for you. Our professional team will help you choose the right magazine or newspaper titles to help achieve your sales goals. We will advise you on the best advertising type, size, design and wording of the ad. Our experienced designers are able to create an eye-catching, efficient ad that will stand out in any publication.

Mexley Marketing provides the following Newspaper and Magazine advertising services:

• Research & consultation
• Planning, scheduling and placement of ads
• Creative services – photography, design and copywriting
• Translation services
• Distribution of advertising material to publications

• Television & Radio Advertising
• Internet Advertising
• Newspaper & Magazine Advertising
• Mobile Advertising