Pay per Click Advertising

Pay Per Click (PPC) advertising is the placement of a small ad on the search results pages of the search engine. Such advertising is usually visually separated from regular search results to catch web surfer’s attention. The listing typically consists of a short heading, a promotional phrase or description of your service and a link to your website. It may also be presented in a form of a banner. 

PPC advertising is based on correct search term and keyword selection. The rank of PPC ads are based on an open bidding system, where advertisers bid to have their advertisement listed. Advertisers pay nothing for the actual placement of the ad. They only pay the bid amount when someone clicks on the advertising and is taken to the company’s website. 

It is important to note that PPC advertising gives your business constant online exposure for free. Your service, product or special event appears on the page every time the search is performed. PPC advertising can work for your company’s benefit even in those cases when your ad is not clicked.

Well managed PPC advertising will bring traffic to your website that achieves your goal, whether it is to publicize an event or sell goods and services.

Why Mexley Marketing?

Our Pay Per Click management services ensure that your advertising campaigns are targeted, cost-efficient and bring immediate results. Mexley Marketing will help you start and manage a PPC campaign on Google, Yahoo!, MSN and other websites of your choice.  

Our specialists will analyze your goals, marketing strategies and budget. Accordingly, we will advise you on the best PPC strategies available to you. We will help you choose the best search engine for your business, as such giants as Google and Yahoo! may not be right for everyone.  We will work with you to select initial set of keywords and then will do a thorough search for any additional keywords to target with your PPC campaign. The next stage is to design your ad, compose the headline and description that will be put as the search engine listing. We then set up an account with a PPC search engine, launch and monitor your Pay Per Click marketing campaign to maximize its effectiveness.

Mexley Marketing guarantees immediate and lasting results with our Pay Per Click management services.

• Search Engine Optimization
• Paid Search Management
• SEO Copywriting
• Social Media Marketing