Search Engine Optimization

Home > Internet Marketing > Search Engine Optimization

Search Engine Optimization


Search Engine Optimization, more often referred to as SEO, is the process of increasing traffic to your website by strategically placing keywords that your potential customers are using to look for products and services online. When a search engine scans your web pages, it first retrieves the information from the html itself and then analyzes the actual content, storing information about each page. When a user enters his query in the search engine, the engine looks for relevant keywords and retrieves the best-matching web pages from its index. To make sure that your website is found by those who require your services and to make your business more successful, you need to optimize the website for organic search. This strategy moves your company’s website to a higher level in the search engine results, like Google, Yahoo, MSN, etc. And the earlier the website appears in the list, the more web surfers are likely to follow the link.  Thus, more people will know about you and your business.

It is a fact that about 80% of all website traffic comes from search engines. Deciding to hire an SEO expert is, therefore, an important decision that can save time, attract clients and boost sales. Search engine optimization involves editing the website content and source code to increase relevance to specific keywords. The best time to hire an SEO is when you are starting a new website or redesigning an old one. However, a good SEO expert can make even an existing website search engine friendly.


Why Mexley Marketing?

Mexley Marketing team provides full SEO services and is 100% confident in its results. Our collaboration starts with full understanding or your business, goals and strategies. If your company already has a website, we assess its search engine friendliness. Thereafter we develop an SEO strategy that guarantees high search engine rankings. Our team then applies the appropriate on-page and off-page optimization tactics.

Mexley Marketing SEO services include:

  • Local SEO – optimizing your website according to the target market.  Often people search for products and services geographically, typing such keywords as “dentist, North York” or “resorts, Ontario”.  Mexley Marketing’s local SEO service is directed at satisfying such searches.
  •  Competition analysis – it is important to know what your competitors are doing to always be ahead of them
  • Keyword research – identifying keywords that receive highest search volume
  • Website Architecture Optimization
    • Code optimization – making such elements as meta tags, alt tags, HTML, CSS, Java script and advanced languages (.php, .asp, .xml, .sql, DHTML, etc.) search engine friendly
    • Improved navigation
    • Optimization of pictures and graphics
    • Multimedia optimization, such as flash movies, videos and PDF files
  • Link enhancement services – increasing the amount of external websites that link to you, which also means higher search engine rankings
  • SEO copywriting – analyzing and editing the web page content by strategically incorporating keywords and keyphrases

Mexley Marketing offers SEO packages that guarantee your website at 1-st page position on Google or you will get your money back!


Internet Marketing