Television & Radio Advertising

Ethnic TV and radio advertising means exactly that – advertising your products and services with ethnic TV and radio channels, a very popular type of media in Canada and Toronto, in particular. Canada’s immigration population is getting bigger every year. Statistics Canada predicts that by 2017 close to 25% of population will report their first language be neither English nor French.  However, “ethnic” is not the same as “in language”. Ethnicity has a multidimensional character and, therefore, is one of several main factors that may influence consumer attitudes and behaviour. The ethnic market can represent new avenues of growth and increased profitability.

In Canada ethnic media is watched, read and listened to. Immigrants tend to spend more time with media than the majority, because it provides information on how to adjust to a new country. Ethnic channels are preferred by immigrants, because it keeps them connected with their culture and many entertaining aspects, such as humour, are easily appreciated. Also ethnic media keeps residents informed about the events and services within their community. If you own a business in an ethnic community or are part of one, it is only wise to make your marketing campaign better targeted and advertise with ethnic media.

Contrary to common belief that TV and radio advertising are expensive, it may be rather affordable and profit-making. While advertising with national TV may be costly, advertising with ethnic channels is affordable even for the small-business owners and usually brings new customers faster than other ad campaigns.

You can actually become pioneers in such advertising. Only couple of years ago advertisers have started to realize that ethnic television is watched in Canada and U.S. by a very large percentage of the population. However, it is hard to monitor, therefore, advertisers never bothered with it. Ethnic TV and Radio are growing. Reach out to larger audience! Speak to the prospective customers in their native language! Be there for them!

Why Mexley Marketing?

Mexley Marketing team will create a successful ethnic TV and/or radio advertising campaign for you. We cover every little detail – from research and planning to the actual production and delivery.

Mexley Marketing helps you identify your target audience and develops a strong advertising campaign based on its values and beliefs. We go beyond traditional research, because we understand that the reasons people buy are influenced by consumers’ culture, beliefs and customs. We do not simply translate the advertising; we adapt it so that it becomes appropriate and catching to the target audience. After our team has completed the research and planning of the ad, we negotiate with sales managers at TV or radio stations and start the actual creation. Mexley Marketing has access to experienced professionals in every area: copywriters, translators, animators, directors, etc.
Our services include:

• Pre-production
• Scriptwriting
• Translation
• Art direction
• Shoot coordination
• Casting
• Legal Assistance
• Production:
• Filming
• Voice/audio recording
• Lighting technicians and audio engineers
• Specialized equipment
• Post-production services
• Video/photo editing
• 2D and 3D Animation
• Video streaming solutions

• Television & Radio Advertising
• Internet Advertising
• Newspaper & Magazine Advertising
• Mobile Advertising