Web Design

Web Design


Research has shown that the amount of people that will find your business online is on the rise as the internet is growing. Therefore it is of vital importance for your business to have a website so that your target market can find you.

Web design involves planning and creation of visual representation of the website content. To put it simply, design involves what visitors see on your website. Experts say visitors spend about 15 seconds evaluating the website before they decide either to click away or explore the page further. The job of a web designer is to create such layout and graphics that the user is impressed enough to read the actual content. A professionally designed website can secure an extraordinary amount of business.  It is a strong marketing tool that accentuates your company’s identity, while providing all the necessary information to the visitors.

The design process starts with planning. It is essential to define a purpose and target audience of the website. For example, a non-for-profit website that supports sick children and a site that advertises new fitness centers for women will definitely have a different look and feel to them. However, no matter what the content or goals of the website are, some common rules apply. The website has to be user-friendly and accessible, with reliable navigation. The graphics, colours and typography need to be consistent all throughout the website to promote single style and flow. A successful design also prepares the website for further development and coding.


Why Mexley Marketing?

Our experienced web designers will thoroughly research and discuss your business goals, strategies and personal preferences to create impressive graphics and layout.  Before starting any design work, we strive to understand company’s mission, research your target market and competitors. This helps our designers to incorporate smart design tactics that produce an eye-catching and functional website.  After all the research is done, we plan layout and navigation, choose colours and fonts, create graphics and animations for your website. As a result, the design will convey the look and feel of your business.

Our designers have over 10 years experience creating attractive and accessible websites. We know of some issues that are often overlooked. One of them is functional navigation. In a modern fast-paced world, users want to find the information they are looking for as quickly and easily as possible. At Mexley Marketing we create websites that are easy to navigate and that tell the user how to get back to the previous page or keep exploring further. Another issue is the home page design. Home page may be compared to the cover of the book – it has to be eye-catching and provide the most relevant and necessary information. Our designers create clutter-free home pages that never go unnoticed and tell users right away what the website is about. These and other web design tactics are always applied at Mexley Marketing.